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Surprise! YouTube is growing fast on Smart Televis

The share of time spent on YouTube is growing faster on Smart TV and Game Consolle, as shown in the graphic. For the first time mobile devices (tablets and smartphones) go under the 50% share and the trend is expected to continue in the coming years. Image credit: eMarketer

YouTube has been for many years now predominantly seen through a mobile device. As shown in the graphic this is no longer the case. In 2022 the forecast is to see YouTube consumption on mobile falling (for the first time) below 50%.

It remains seen on mobile devices in a significant percentage, at least for the coming years, but people are now enjoying it more and more from their couch (or chairs).

The growth is significant (and it is eroding the mobile consumption) on smart television. I wonder if one of the reason is the higher definition supported by YouTube, up to 4k, that becomes a plus if watched on a hi res television (a smartphone screen is too small to appreciate hi res).

Notice that in absolute terms mobile access to YouTube continues and will continue to grow in the coming years, but less than its use on smart televisions. Also interesting is the fact that the total time spent in watching television is not expected to grow, hence a greater share of our eyeballs will be captured by YouTube in the coming years.

Google can smile!

About Roberto Saracco

Roberto Saracco fell in love with technology and its implications long time ago. His background is in math and computer science. Until April 2017 he led the EIT Digital Italian Node and then was head of the Industrial Doctoral School of EIT Digital up to September 2018. Previously, up to December 2011 he was the Director of the Telecom Italia Future Centre in Venice, looking at the interplay of technology evolution, economics and society. At the turn of the century he led a World Bank-Infodev project to stimulate entrepreneurship in Latin America. He is a senior member of IEEE where he leads the New Initiative Committee and co-chairs the Digital Reality Initiative. He is a member of the IEEE in 2050 Ad Hoc Committee. He teaches a Master course on Technology Forecasting and Market impact at the University of Trento. He has published over 100 papers in journals and magazines and 14 books.

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