This past week was the Perseid Meteor week, the time of the year when we look up to the sky to see falling meteors grazing the atmosphere leaving behind a luminous trace.
I still remember in my youth waiting for this week, in Italy we call them “stelle cadenti”, falling stars, and each one you spot signals a wish that will come true…
At other times of the year we need to be contented with our Milky Way galaxy and the Moon that being so close to us dominates the night sky. Plenty of poets have sung to the Moon, I still can recite Leopardi’s Night song of a wandering shepherd in Asia:
I haven’t been able to track any progress and, being of old age, I am still in favour of keeping the night sky as it has been throughout my life.
An alternative approach to Space Ads comes from a Canadian start up, Geometric Energy Corporation. They have teamed up with SpaceX to send cube sats up in the sky equipped with a screen that can display images (like logos, products…) beamed up from Earth and use a camera to take “selfies” of those displays with the Earth in the background sending the image/clip back to Earth on a YouTube channel. Still ads up in the sky but way less intrusive!
What about you? Would you be interested to place up in the sky, maybe, an “I love you” to impress your darling? I’ll stick to roses.