As any year I take a look at the snapshot on what is going on in an Internet Minute. I have been doing so for over ten years now and looking at what is happening is always a source of “wow”. However, looking back at what was happening 10 years ago is creating an even bigger “WOW”. The changes in just ten years are staggering, and they are not (just) about the “more”ì of the same” they are about the new things that have popped out.
Look at the graphic on the side. It represents 2011 estimates of what was going on at that time (most of the data are extrapolated from 2010 consolidated data).
Let’s do some comparisons:
- the number of Google searches increased from short of 700 thousands to 3.8 million;
- 25 hours of video content uploaded every minute in 2011, now they have exceeded 500h every minute, with over 1 billion clips watched every day;
- 11,000 apps downloaded from the Apple store and an equivalent number from the Android store back in 2011. Now over 410,000 apps are downloaded every minute.
- 98,000 tweets per minute in 2011 versus 200,000 people tweeting every minute today;
- the number of blog posted has tripled, 1,500 back in 2011, 5,200 in 2021;
- emails didn’t grow as much as other communication media: 168 million mails sent every minute in 2011, vs 197.6 million sent today.
It is also interesting to notice how much the focus has changed in ten years. In the 2021 “Internet minute” we find Netflix, Snaps, Imgur, Smart Audio, Tik Tok that were not included in the 2011 infographic, and some of them were simply not there in 2011 or were playing a negligible role. Symmetrically, we have names in 2011 that are no longer than relevant today, like Pandora, Tumblr, Skype … companies that are still around today but that are facing tough competition and have somewhat fell off the mainstream (you can surely make conf call using Skype but the names you hear today are the likes of Webex, Zoom, Teams…).
Quite some changes, and it is only 10 years ago!