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Automotive: disruptions ahead – II

The future will see a growing interest in leveraging on data generated by cars. Image credit: WlD.News

That data are going to play a major role in the future of automotive, both as tools to streamline several activities (like proactive maintenance, safety and security, traffic management and even design hints for future releases) and as a way to deliver new services (car as a service, transportation as a service), is a given and companies are getting ready for this.

I mentioned Fujitsu in the previous post and their support to data harvesting and leverage through their Digital Twin Collector. They have also announced a collaboration with Amazon AWS to accelerate the digital transformation of the automotive industry as a whole (thus including the larger ecosystem of insurers, logistics, service providers…).

The digital transformation of the automotive ecosystem is opening up what has been a vertical sector fully integrated that left very little space to outsiders. All of a sudden the situation is changing with outsiders entering the playing field and re-inventing it.

There is a whole new technology forest blooming: CASE – Connected, Autonomous, Shared, Electric.

Fujitsu and Amazon will collaborate to offer fully managed mobility solutions offered by Fujitsu through the Amazon marketplace. Interesting to see the technology that Fujitsu is considering:

  • In-vehicle camera image analysis platform. More and more vehicles (most trucks are already equipped) will have in-vehicle cameras harvesting environment as well as in-vehicle activities (privacy, where are you? Notice that this is not just about your privacy as you are driving, it is also about the ones that happened to be picked up by your vehicle camera!);
  • Future Mobility Accelerator Digital Twin utilizer, basically exploiting Digital Twins to offer mobility services (watch the clip);
  • Digital Twin collector (addressed in the previous post);
  • Vehicle Security Operation Centre (envisaged initially for fleet management).

Fujitsu is starting now (June 2021) the deployment in Japan, with Europe and US to follow later on. The entrance is through commercial transport business (fleet management) where demand is stronger and control issues (privacy) is lower. Eventually this will extend to most automotive sector. On the other hand, when you take a taxi today, most likely that taxi is monitored and tracked. They don’t know who is on board? Not really: they know who called the taxi and they will know by the end of the trip who paid for it (unless you have been using cash). They can also know who is ln board just by monitoring the bluetooth connections… So let’s say that yor privacy is preserved as long as “they” don’t care about who you are and what you are doing…

About Roberto Saracco

Roberto Saracco fell in love with technology and its implications long time ago. His background is in math and computer science. Until April 2017 he led the EIT Digital Italian Node and then was head of the Industrial Doctoral School of EIT Digital up to September 2018. Previously, up to December 2011 he was the Director of the Telecom Italia Future Centre in Venice, looking at the interplay of technology evolution, economics and society. At the turn of the century he led a World Bank-Infodev project to stimulate entrepreneurship in Latin America. He is a senior member of IEEE where he leads the Industry Advisory Board within the Future Directions Committee and co-chairs the Digital Reality Initiative. He teaches a Master course on Technology Forecasting and Market impact at the University of Trento. He has published over 100 papers in journals and magazines and 14 books.