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If Zoom works too well … you can make it worse

A set of sliders on Zoom Escape let you create fake sounds to provide you with an excuse to drop out of the call…. Image credit: Zoom Escape

Just yesterday I wrote about the thin line between fake and true. Let’s take a step forward into the realm of fake but for what might be a good cause (the end justifies the means… Macchiavelli said long time ago!).

Are you spending more and more time on Zoom (and the likes) to the point of feeling overwhelmed? Ever wished to have a way to sneak out of that boring conf call?

The need is there and wherever there is a need there is an opportunity: meet Zoom Escaper.

The Zoom Escaper is a software you can download on your computer providing you a number of fake sounds that seamlessly mingle in your outgoing audio channel so that you can pretend that a baby is crying, thus requesting your undivided attention or that your connection is getting poorer and poorer so that you cannot stay online.

The number of sounds, and therefore of excuses, allows you to use different ones in different calls, now isn’t that nice? Of course, as the app becomes more and more popular there might be some suspicions on the reality of a “sound”.

If you want a review on the effectiveness of the different sounds you can read the Verge article and have some fun too!

You can hear how it works directly from its inventor in the clip below.

Since we are talking about Zoom let me share some statistics:

Number of app downloads daily:

  • January 2020 – 56,000
  • February 2020 – 1.3 million
  • March 2020 – 2.13 million

Participants in calls

  • 10 million participants daily in December 2019
  • 200 million participants in March 2020
  • 300 million participants in April 2020

As of March 1st, 2021 Zoom has reached a 120 B$ market capitalisation, versus the 31 B$ of March 2020, with 2.65 B$ revenues in the fiscal year ending in January 2021, versus 623 M$ of the previous year.

About Roberto Saracco

Roberto Saracco fell in love with technology and its implications long time ago. His background is in math and computer science. Until April 2017 he led the EIT Digital Italian Node and then was head of the Industrial Doctoral School of EIT Digital up to September 2018. Previously, up to December 2011 he was the Director of the Telecom Italia Future Centre in Venice, looking at the interplay of technology evolution, economics and society. At the turn of the century he led a World Bank-Infodev project to stimulate entrepreneurship in Latin America. He is a senior member of IEEE where he leads the New Initiative Committee and co-chairs the Digital Reality Initiative. He is a member of the IEEE in 2050 Ad Hoc Committee. He teaches a Master course on Technology Forecasting and Market impact at the University of Trento. He has published over 100 papers in journals and magazines and 14 books.