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Do you use Google Lens? I do. Actually,I started to use it well before it became Google Lens, back in 2010 when it was known as WordLens, by QuestVisual, I remember the feeling of looking at a word on a restaurant menu in Japan and “seeing” its translation in English (and in English characters!). That was probably my first practical use of augmented Reality. The nice thing was that the app didn’t just overlaid the English text on the menu, it erased the Japanese one, keeping all figures ae they were.
Now Google has partnered with L’Oreal to bring AR to Walmart customers, letting them feel how a certain hair dye would look like on them. Through the app on the smartphone the customer can point the lens of her smartphone at a one of the Garnier Nutrisse or Olia hair color products and she will be connected to the Garnier’s virtual try on service on the web. There she will see her face (picked up with the smartphone selfie) changed with the hair colour that would result by using that product.
This is just another AR service provided by Google in a sequel, started in June this year with the AR Beauty try on, available on YouTube (watch the clip).
Enjoy these Beauty services as this year comes to an end and expect many more in the coming one!
