Home / Blog / Uncertain on a new hair dye for New Year’s Eve? Google Lens is here to help

Uncertain on a new hair dye for New Year’s Eve? Google Lens is here to help

How would you look like if you choose that hair dye? Just take a look! Image credit: L’Oreal

Do you use Google Lens? I do. Actually,I started to use it well before it became Google Lens, back in 2010 when it was known as WordLens, by QuestVisual,  I remember the feeling of looking at a word on a restaurant menu in Japan and “seeing” its translation in English (and in English characters!). That was probably my first practical use of augmented Reality. The nice thing was that the app didn’t just overlaid the English text on the menu, it erased the Japanese one, keeping all figures ae they were.

Now Google has partnered with L’Oreal to bring AR to Walmart customers, letting them feel how a certain hair dye would look like on them. Through the app on the smartphone the customer can point the lens of her smartphone at a one of the Garnier Nutrisse or Olia hair color products and she will be connected to the Garnier’s virtual try on service on the web. There she will see her face (picked up with the smartphone selfie) changed with the hair colour that would result by using that product.

This is just another AR service provided by Google in a sequel, started in June this year with the AR Beauty try on, available on YouTube (watch the clip).

Enjoy these Beauty services as this year comes to an end and expect many more in the coming one!

About Roberto Saracco

Roberto Saracco fell in love with technology and its implications long time ago. His background is in math and computer science. Until April 2017 he led the EIT Digital Italian Node and then was head of the Industrial Doctoral School of EIT Digital up to September 2018. Previously, up to December 2011 he was the Director of the Telecom Italia Future Centre in Venice, looking at the interplay of technology evolution, economics and society. At the turn of the century he led a World Bank-Infodev project to stimulate entrepreneurship in Latin America. He is a senior member of IEEE where he leads the Industry Advisory Board within the Future Directions Committee and co-chairs the Digital Reality Initiative. He teaches a Master course on Technology Forecasting and Market impact at the University of Trento. He has published over 100 papers in journals and magazines and 14 books.