Digital cameras have become part of our everyday life. Think about it. Wherever you are it is most likely that someone around you is taking a photo with her smartphone, isn’t it?
GoPro has made a business out of the willingness of people to film their activities, from a simple walk to a challenging rock-climb; drones have hit the mass market by leveraging on this interest of taking photos and film…
Insta360 is a company that is also riding the wave of filming everything, everywhere. Now they have released their last video camera, the Insta360 Go at a reasonably low price (199$) and at an incredible low weight (20g). It is so tiny that can fit everywhere (they are showing as part of their ads the camera attached to a … cat). It is magnetic, so you can place it on your t-shirt (just have a tiny piece of metal on the other side of the fabric).
At the press of a button it will record a 30” clip using a 3040×3040 sensor and you can take up to 200 clips on a charge, all of them fully stabilised so that the film looks really smoot even if you jumping around. At the end of the day, as you recharge the camera on its unit, all the clips are sent to an app on your smartphone and here comes the real winning kick.
In fact, the main main issue with the photo and filming mania is that you don’t have the time, nor the stamina, to look at them, clean them up and process them to make for an interesting view. Most of the photos and films we take everyday are never watched! Insta360 Go comes with an app on the smartphone that, using AI, takes all your day clips and create one single clip that is engaging. You can of course direct the rendering by selecting what you like and taking off what you want, identifying the area you like best (remember, the sensor is picking up a 3040×3040 canvas and you can select a 1960×1080 area fitting the HD size). But you can also let the app do the work!
You can take a look at the video below to see what the app can do automatically. Quite impressive.
We are really moving towards a visual world where we capture our daily experience. We actually end up capturing even more than what we are experiencing, it is most likely that a camera like Insta360 Go will end up picking up something that we didn’t even noticed.
There is also another side to this: as more and more people are freezing the world around them in images (and clips) it becomes more and more likely that we will be captured on their clips (as we are captured everyday on security cameras as we walk around in the city). The availability of image recognition and artificial intelligence to connect the dots our privacy is fading away… and we don’t even realise it!