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The near Future of Augmented Reality – V

A schematics showing the use of AR to render AI results. Image credit: WorldTrendsInfo

5. AR augmented by Artificial Intelligence

Connecting AR ro AI (and the other way round) is a no brainer. AI (and Machine Learning) are becoming basic tools in exploring the huge data sets that are available and connecting them. The emerging information can be made visible, and graspable, by using Augmented Reality.

Think of walking an aisle in a department store. Your customer profile is constantly enriched by the observation of what youhave placed in your cart, by the time you spent in front of a product on a shelf, even by what you are wearing at that particular moment. Depending on how much you are willing to share with the department store information from your agenda may show that you are having dinner with friends at home tonight. The enhanced profile can be used to point you to a sauce on the shelf and your interest can be raised by presenting you, through augmented reality, the way a spaghetti meal with that sauce can look like on your table, covered with a tablecloth that you can get just two shelves away.

The potential to increase buying appeal through Augmented Reality is clear and coupling it with Artificial Intelligence can be boosting it to higher levels. Notice that this is also becoming attractive in ecommerce.

Artificial Intelligence is getting more and more a building component for image recognition and in turns image recognition is becoming more and more important on the manufacturing plant to identify objects, tools, semi-manufactured products and the overall context. This is processed into a situational knowledge that is turn is used to help workers. This help, as indicated in previous posts, is delivered using augmented reality, contextualising the “bits” to the atoms they connect.

Microsoft has recently shared their vision of a workplace where AI-AR support more efficient cooperative working (watch the clip).

For more use cases in AI-AR take a look at this article.

About Roberto Saracco

Roberto Saracco fell in love with technology and its implications long time ago. His background is in math and computer science. Until April 2017 he led the EIT Digital Italian Node and then was head of the Industrial Doctoral School of EIT Digital up to September 2018. Previously, up to December 2011 he was the Director of the Telecom Italia Future Centre in Venice, looking at the interplay of technology evolution, economics and society. At the turn of the century he led a World Bank-Infodev project to stimulate entrepreneurship in Latin America. He is a senior member of IEEE where he leads the Industry Advisory Board within the Future Directions Committee and co-chairs the Digital Reality Initiative. He teaches a Master course on Technology Forecasting and Market impact at the University of Trento. He has published over 100 papers in journals and magazines and 14 books.